Are you concerned about using social media for your business? You’re not alone. Negative personal experiences with social media are leading some small business owners to steer away from having any social media presence. While the addition of social media might seem absurd for a business, you’d be crazy not to use it. Advertising your business on social media is easier, cheaper, and more effective than many traditional marketing methods. Here are three reasons you should be using it right now:

1.  It’s growing in power.

Over 3 billion people use social media today, and the number of users is growing. On average in the U.S., people spend 2 hours and 3 minutes on social media every day. While young adults have continued to use social media at high levels, usage by older adults has significantly increased over the last several years. Social media is expanding way beyond social dimensions; it’s growing into a centralized hub for businesses to interact directly with customers.

Marketing technology and social media strategy costs account for about 29% of marketing budgets, according to a Gartner report.

Social media marketing has birthed specialized departments across many organizations because executives see the value in investing in these socially-connected channels. In the case of niche businesses and startups, social media marketing can help you test new ideas, create awareness and build anticipation for your products and services. Social media can also be instrumental in helping you boost sales, increasing brand engagement, and generating leads.

2.  It’s decreasing in price.

Just 20 years ago, big companies dominated the marketing and advertising landscape. Large corporations paid big bucks to land coveted commercial slots, leaving small businesses in the dust.

Now, as fewer people watch television, and more stream their commercial-free content digitally, the result is a level playing field as social media has become a major source of advertising traffic. This is huge for small businesses because they can purchase social media ads with a minimal budget.

3.  It’s where your target market is.

One of the benefits of social media is how it simplifies your advertising efforts and enables you to reach specific audiences. For example, you can completely customize who views your ads by making geographic and demographic selections.

There are a myriad of ways to connect with your customers on social media. The key is to figure out who your target buyers are and what platforms they use. Facebook, Twitter, Youtube, and Instagram all serve unique functions and can help you connect to your customers in different ways.

With easy to use interfaces, you can simply choose who interacts with your business by making age, location, and language preference selections. Simply research what channels your target audience uses and create a strategy that engages them, and bring them into the conversation!

KloudLift is here to help your small business by implementing affordable, enterprise-grade processes and technologies. Social media configuration and integration is just one of the tools that KloudLift can provide your business.

Let KloudLift register your business today so you can start posting with purpose tomorrow.